And what if you could do it…
WITHOUT paid ads
WITHOUT a large audience
WITHOUT a ton of sales experience
WITHOUT spending hours per day hooked to your phone or laptop?
You’ve been wanting to launch a new program, course, or product for quite some time, but you feel overwhelmed and have no idea where to start.
“What should my program be about? Where do I post? How do I announce it? What tools do I need? How do I get people to join?” There’s a ton of questions going through your mind and you would LOVE a step-by-step plan that will tell you exactly what to do to sell out your offer–taking the guesswork and stress out of it.
Or maybe you already have an offer you love…but it’s not selling very well(if at all). You’ve already “winged it” a few times on your own–without the epic results you were expecting. Your last few launches did not go as planned, the strategy you were taught(if any) felt tiring, and now you kinda dread going into the next launch. You WANT an easier, more predictable strategy that you can rely on–and a way to finally activate your audience to buy.
OR...maybe you’ve actually had some minor success with launching! You’ve signed a few clients into your programs...but it feels like pulling teeth. You feel like you have to go into hustle “launch mode” to make any sales, your marketing doesn’t always land with your audience, and you’re looking for more consistent income from month to month. You want launching to feel FUN, SIMPLE, and EASY.
It doesn’t have to be this way.
Whether you consider yourself a newbie or veteran entrepreneur, an extremely successful and profitable launch IS possible for you. I promise.
Launch Queens® is a LIVE, step-by-step group program that was designed to completely demystify sold out launches.
No secrets. No fluff. No “concepts” wrapped up in a pretty bow.🎀❌
It’s a completely stripped down, fool-proof, “how to” framework from beginning to end that will help YOU have your first 5-figure or multiple 5-figure launch…no matter your experience, offer, or audience size.
Yep, it’s true.
✔️Learning how to create a solid, step-by-step launch plan that is unique to YOUR offer, audience, and marketing style.
✔️Having predictability with your sales, knowing that every offer will sell out.
✔️Knowing exactly what to post during your launch to activate your buyers, and how to show up during each phase–taking the guesswork out of it.
✔️Building a “warm up” strategy for your audience so that you can sell spots early and have people begging for your offer (before the doors even open).
✔️Being able to get through an entire launch without stress or overwhelm #yesplease
✔️Continuously waking up to new payment notifications from people who are so excited to learn from you.
✔️Knowing how to use your future launches to scale your overall business, and create recurring revenue for the next 3-6 months.
This reality is waiting for you…
I’m a Business Coach and Strategist with an expertise in all things launching.
After designing a fool-proof launch strategy that led to my first $10K, $20K, $50K, and even $120K offer launches…I realized that these secrets NEEDED to be shared with the world.
After struggling to sell out my offers for the first 2 years of my business…mastering launching was the KEY to providing me with a lifestyle I could only dream of. Such as: NEVER having to wonder if my offers would sell out, moving into my dream apartment in NYC, and being able to travel the world with my husband(while still getting paid).
While others cheered “Wow, you’re so lucky!” I knew that luck had nothing to do with it. You see, you don’t scale a business to 7-figures based on luck. But when you perfect your launch strategy and put expertly designed systems in place...it gets to feel as “EASY” as all the gurus say.
I spent MONTHS completely systemizing this launch process and breaking down my unique methodology into an EXACT SCIENCE that’s easy to implement and adjust to your unique business. And I’m going to show you exactly how to do it--step-by-step, piece by piece inside of my one of a kind program, Launch Queens®.
You have a small audience.
You don’t need a large quantity of people following you in order to have a large quantity of sales for your program or courses. I have past students who had their first $10K and $20K launches with less than 500 followers. You just need a system for creating and converting warm, quality leads from your existing audience. And the strategies inside of Launch Queens® will help you do just that.
You struggle with selling.
This program will help you create high level sales content that your audience will literally drool over. You’ll also know what to post, when to post it, and how to use the right language to attract the right people for your specific offer.
You don’t have a lot of time.
So, you’re a busy bee? I get it. That’s why you’ll create a launch plan within the first couple weeks that gives you plenty of prep time and ideas for batching content right away.
And ya know what’s even better? The purpose of successfully launching programs and courses is to create recurring cash revenue...therefore, taking some of the time, pressure, and energy off of you to have to find new leads every month. You’ll have so much MORE time!
You don’t have a program or idea yet.
Even though there’s an amazing pre-work section all about “creating your next lucrative offer” before the program starts, you still don’t have to be prepped and ready to launch before investing in this program. Although many of your peers may be ready to launch right away, that doesn’t mean you have to! You’ll get to keep all of the content and refer back to it for any launch you have...for life! And in the meantime, you’ll receive guidance from the Launch Queen herself with a community of other eager entrepreneurs at your fingertips.
In fact, the only reasons Launch Queens® would NOT be for you is if:
you don’t have plans to launch any programs, courses, or products in the near future and want to stick with only 1:1 coaching for the rest of all time(and yet, many of our students have used this framework to launch their 1:1 as well).
you’re comfortable with your current income level and have no desire to scale to 5-figure/multiple 5-figure months.
you don’t want recurring revenue and prefer to seek out new leads each month.
...but let’s be honest. We both know you would love to be able to send celebratory texts/messages that look like this:
Pre-Work(the week of August 28)
”Create your Next Lucrative Offer”
Don’t know what course/program you want to launch yet? Need help optimizing your offer? No worries. We’re covering everything “offers” before we even get started. In 5 “pre” modules, we’ll be diving into your product suite and customer journey to make sure you’re designing an offer(whether it be a digital course, group program, mastermind, or other online offer) that your audience drools over + a bonus on upsells/downsells as well.
Module 1, part 1:
Mindset of a Launch Queen
We’ll start by tackling what is probably the most important part of launching, MINDSET. You’ll understand when and how people buy, and how to make sure you don’t spiral when things feel like they’re going wrong + *bonus* “What I’d do if…” section with me in your back pocket for all different possible scenarios.
Module 1, part 2:
The 10 Strategic Launch Phases
You’ll learn my 10-step launching method, start planning/projecting your income goals, and get prepared with all of the materials and software you’ll need over the next few weeks.
Module 2, part 1:
Lead Magnets/Launch Events: Launching with a Waitlist, Masterclass, or Challenge (which one is right for you?)
This training will determine which pre-launch approach you take before you open the cart. Waitlist? Masterclass? Challenge? Other freebie? There’s many different options, but it depends on your particular offer, audience, marketing style, and “launching archetype.”
Module 2, part 2:
The Launch Cycle + Mapping out your Aligned Launch Plan
Get out your calendars! Time to start planning. But if you think your launch starts the minute you announce your offer, think again. We’ll focus on creating a step-by-step launch plan from beginning to end that works for you!
Module 3, part 1:
The Hype Philosophy/Warming up your Audience
This phase of the launch process is my favorite and it’s what will have your audience drooling and begging for your offer...before you even announce it. There’s an entire “warm up” system you’ll learn that uses psychology to build offer/solution awareness! This is why I say the SIZE of your audience doesn’t matter–the WARMTH does.
Module 3, part 2:
The Pre-sale method
Learn how to utilize pre-launch mini offers, former clients, and past programs to presell your offers and welcome students way before the doors open! Imagine walking into day 1 of your launch with 10+ students already inside? Phew! Hello relaxed and stress free launch!
Module 4, part 1:
Strategic Content that Converts during each Phase of the Launch
This is where buyer psych comes into play. You’ll learn how to strategically use your content to position yourself as the expert, start educating your audience on why they need your offer, and sell without being salesy. This will take them on a journey to seeing YOU as the solution to their problem and making an *empowered* buying decision.
Module 4, part 2:
Sales Tactics and Strategies for each Platform
What types of things should you be posting each day? How can you stay relevant and visible? What are the best ways to sell via Facebook, Instagram, email, and Stories? I’ll be answering all of these questions and more and providing you with content/email ideas for the entire launch.
Module 4, part 3:
Injecting more fun and playfulness into your launch
“How to make your launch feel like a mf party” …‘nuff said! This is how you’ll learn to LOVE launching, plus your audience will be EXCITED to actually engage with you during your entire launch (aka no more crickets or low engagement on your sales posts).
Module 5, part 1:
Adjusting your marketing/avoiding the mid-launch slump
Good marketers are also good listeners. In this training, I’ll show you how to “troubleshoot” your launch and adequately adjust your marketing if it feels like things aren’t working. We’ll look at your viewership/engagement, messaging, content style, and more to turn the launch back around.
Module 5, part 2:
Final Efforts, FOMO, and Urgency
Is it possible to get last minute sales? Why yes, yes it is! This module will cover how to create last minute urgency and stay consistent. We’ll also be going over the biggest mistakes people make during their launch(so that there’s NO chance you make them during yours).
Module 6:
Post-Launch debrief and direction
This final module will be a bonus from me on what to do POST launch. “How do I plan future launches? How do all of my launches fit together? How do I stack income and create more recurring revenue? How do I replicate the success of this launch? What do I sell between launches?” All of your questions will be answered.
PRIVATE FACEBOOK GROUP FOR SUPPORT AND TO ASK QUESTIONS
($1,000 value)
15 HIGH LEVEL TRAINING + Q&AS
($8,000 value)
HIGH QUALITY WORKSHEETS AND/OR MATERIALS
($1,000 value)
1.) Pre-Sales + How to Nurture your Waitlist via Emails -- Know exactly how to nurture and sell to your waitlist so you can have pre-sales flowing in before the cart even opens.
2.) How to Announce Your Offer on Instagram Stories on Day 1 of Launch -- This bonus(from my course, Stories that $ELL) gives you an exact outline of how to entice engagement and excite your audience via IG stories on the first day of your launch.
3.) Access to Rachel’s “$10K Cash Days”, “Juiciest Way to Launch” and “The Game of Launches” Masterclasses!
4.) Multiple client interviews and case studies: I’ve gathered a few of my clients to chat and answer questions about their results, what they learned, what mistakes they made, what they wish they would’ve done differently, and any last minute wisdom or secret tips they have.
BUT YOU ONLY PAY 👇🏻
Before working with Rachel, I wasn’t making any money from my business so I had NO idea that a 5-figure course launch was even possible for me. Not to mention, I had a niche that wasn’t typical in the online space. But regardless, within a few months I’d celebrated both a $17K and $20K launch back to back! The thought of launching used to be a stressful experience that drained me but Rachel taught me how to make my launches fun, easy and profitable. I learned that launching is only as stressful as I make it...and all I really needed was a solid plan/strategy. That’s why having a coach like Rachel who provides you with the exact step-by-step strategies you need to implement was a game changer!
Omg I just had a multiple 5-figure launch ($35K—my biggest launch ever) and I could NOT have done it without Rachel!! After dumping thousands into ads that flopped, Rachel helped me to reframe my mindset and get crystal clear on my messaging in order to turn it around completely. I thought my messaging was already clear to be honest, but Rachel is the messaging queen after all. Above all else, Rachel was beyond supportive and helped me to develop last minute strategies to react to where I was at during each phase of the launch. When I was panicked, she was calm. I only wish I started working with her sooner!
Rachel’s launch strategy helped me scale my business to my first $10k month, and with her teachings I have been able to consistently hit 5-figure months with ease! Thanks to her strategies and mindset focus, I was finally able to grow my business. I can’t thank her enough!
Before Launch Queens®, I knew the *gist* of launching and selling, but I didn’t have a plan and it wasn’t working for me–like, at all. Honestly, I thought launching was stressful which is really hard for my business model and lifestyle since we travel full time, all year long. So I avoided it as much as possible. But now, I understand it can be easy with the right plan. And Rachel gives you the exact plan that works FOR YOU inside this program. Since working with her, I’ve begun to LOVE marketing and launching my offers. I’ve now had multiple $10K+ launches, just celebrated my first $20K launch, and already have full confidence in my next launch goal: selling out at $30K! None of it would have happened without Rachel or this program.
Oh my lanta, Rachel has literally changed the game for my business and launching in ways I couldn’t even imagine! Before working with Rachel I had major anxiety before, during and after a launch. I felt like I had to go on vacation to recharge my batteries and would dread launches because of how stressful they were. Not to mention how exhausting it was to launch to a cold audience and have no one sign up. Fast forward 1 year and I literally can’t stop launching—I love it so much! It’s so fun, so effortless, my energy is NOT drained at all, and it feels like playing! I know exactly how to warm up, tease, pre-sell and go through all the stages of a launch for my specific audience. Now, I always have 5 figure launches, and multiple pre sales with every single launch. I celebrated a 20K launch with 50% of it being sold out before I even publicly announced anything AND had 43 women join a massive summer event I hosted inside my membership. Seriously the launch queen doesn’t do Rachel justice, my business would not be where it is without her.
Before Launch Queens®, we were in constant panic preparing for a launch. We didn’t know what was “enough” in terms of content and what specifically to talk about so the undertone for us was anxiously holding our breath. Educational content was easy for us but all the other pieces that helped a client KNOW we were the right coaches for them, and this offer was the solution they needed…was a mystery. We had some successful launches despite this but the process was exhausting and we began feeling resentful and resistant to launching. After using the LQ method, it was finally fun to promote our offers to our ideal client. There was a sense of calm and ease we’d never had before. AND after the doors closed, we had the energy and enthusiasm to celebrate the growth in our business and to pour into our new clients after which felt like magic. Knowing what to focus on during each phase of the launch made it easy to know when we’d done “enough” so no more burning out. We just closed another launch using Rachel’s Launch Queens® system - $3600 for the offer and another $7500 in private coaching sales - a record breaking 5-figure month!
There’s no prerequisite to having a successful launch exactly where you’re at in your business right now. Launching your way to multiple 5-figures and beyond isn’t just available to the “best of the best.” YOU can gain every bit of knowledge, tools, and strategies to start having 5-figure and multiple 5-figure launches right NOW, no matter what level you’re at. And Launch Queens® is your secret weapon.
How long is Launch Queens®?
Launch Queens® is a LIVE group program during the month of September. You’ll have access for life, so you can take it at your own speed or dive into the intense experience head first!
How do I know it will work for me?
The strategies inside of Launch Queens® have not only been tested by Rachel. She’s taught them to dozens of clients along the way--many of them resulting in their first $10K, $17K, $21K, $35K launches(and more). The cool thing is, this program works for newbies and veterans all the same. So it doesn’t matter where you’re starting or how advanced you may be. If you want to grow your business and start having successful, 5-figure/multiple 5-figure launches, this program is for you. But remember: your results are your responsibility. If you want to see results, you must show up and do the work.
What if I sell physical products or services(VA, OBM) instead of a course or program? Will this still work for me?
Yes! Even though you own a product based business, you’ll likely be releasing new packages, designs, or merchandise throughout the year. Launch Queens® will help make sure your audience is prepped and ready to buy! The only thing that may not translate is the pre-work: “Creating your Next Lucrative Offer”
What if I don’t have a program idea yet? Will I still benefit?
YES. You’ll receive bonus trainings all about “creating your next lucrative offer” before we start, but you still don’t have to be prepped and ready to launch before investing in this program. Although many of your peers may be ready to launch right away, that doesn’t mean you have to! You’ll get to keep all of the content and refer back to it for any launch you have...for life.
How much access will I get to Rachel?
Each module is taught by Rachel herself. You will have 6 weeks of live trainings/Q&A’s with Rachel herself + access to the private Facebook group where she will be answering your burning questions throughout the entire process.
What’s the investment for the program?
The actual value of Launch Queens® is over $11,000 usd. But you can invest now for only $997 usd (payment plans available).
What’s your refund policy?
Due to the digital nature of this program, there are no refunds. Plus, I’m here to push you to your next level and help you see what’s possible for you. If it gets uncomfortable, then it’s exactly what you need. And a refund gives you a way out of that transformation. Ain’t nobody got time for that!
What if I have more questions?
You can reach out to Rachel at support@mycoachrachel.com
Please note that all payments are final and non-refundable and for clients choosing to pay on a payment plan, you are responsible for completing the terms of your payment plan even if you do not finish the program.
All rights reserved. All modules and information inside of the Launch Queens® program were strategically created and designed by Rachel Spencer. Anything copied or replicated for personal gain will be legally held responsible.
